Privacy Policy

We at LiebKost and Hochland Deutschland GmbH take the protection of your personal data very seriously, and we want you to feel safe and comfortable while visiting our website. The protection of your privacy during the processing of your personal data has a high priority in our business processes. For the processing of personal data collected during visits to our web pages, we follow the laws and regulations of the countries in which the relevant websites are managed. In addition, our privacy policy also follows the Hochland Code of Conduct. Hochland websites may contain links to websites of other vendors, which are not subject to this privacy policy. Hochland assumes no responsibility for the data protection strategies or the content of such third-party websites. Hochland respects your privacy and personal data.

We would like to point out that data transfer over the Internet (e.g. e-mail communication) may have vulnerabilities and can never be perfectly protected from unauthorized access by third parties.

Data collected by us

We may collect your personal data during your visit and/or use of our channels. Personal data is defined as data which may be used to identify a person, or which refers to an identifiable person. Such data includes, for example:
Form of address, name, address, e-mail address, phone number, date of birth

  • The name of your Internet service provider
  • The website from which you came to our site
  • The pages you are visiting on our site
  • The date and duration of your visit to our site
  • Your IP address and geographic location
  • Unambiguous identifiers, such as cookies placed on your computer and mobile or device IDs
  • etc.

Collection and processing of personal data

We collect data from a variety of sources. These sources can be classified as belonging to either of two general categories:

  • Direct interaction: The use of our website, e.g. through registrations, forms, requests, job applications, newsletter subscriptions, etc. If you submit information, requests, or similar via these direct contact options, then your information, including your contact information, will be stored on our servers for processing, for handling potential follow-up questions, as well as for mailing newsletters. Please see “use and disclosure” for more information. We do not disclose this data without your consent, and we restrict disclose to processors whose reliability we have verified and who have undertaken to abide by the principles of data protection.
  • Automated interaction: Use of technologies such as electronic communication protocols, cookies, or Google Analytics.

Electronic communication protocols

When you visit our website, we record the name of your Internet service provider, the website from which you came to our site, the pages you are visiting on our site, as well as as the date and duration of your visit.


Cookies are text files that are stored on a user’s computer during their visit to a website. This website uses cookies to improve user-friendliness, effectiveness, and safety. Cookies allow us to customize the information we show you on our page to your interests. The sole purpose of our use of cookies is therefore to adapt our offering to the needs of our customers, to make surfing our website as convenient as possible, and to simplify navigation.
Most of our cookies are session cookies. This means that they are deleted automatically when you leave our website. Other cookies enable us to recognize your browser on your next visit. These cookies remain stored on your device until you delete them.
You can set your browser to notify you of any cookies, to allow cookies on a per-case basis, to block cookies in general or for specific cases, and/or to automatically delete all cookies when you quit the browser. Please note that deactivating cookies may prevent parts of this website from functioning properly.

Google Analytics

This website uses Google Analytics, a web analytics service by Google, Inc. (“Google”). Google Analytics uses cookies – small text files stored on your computer – to analyze the way you use the website. As a rule, the information generated by the cookie about your use of this website will be transmitted to a Google server located in the USA and stored there. If the IP anonymization feature is activated for this website, then Google will first truncate your IP address within the member states of the European Union or other signatories to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address will be transmitted to a server in the US and truncated there. On behalf of the owner of this website, Google uses this information to evaluate your use of this website, to compile reports about website activities, and to perform other services related to the use of the website and the Internet for the benefit of the website’s owner. The IP address transferred by your browser within the scope of Google Analytics will not be associated to other Google data., You may block the storage of cookies by setting your browser software accordingly. However, we would like to point out that this may restrict the use of certain functions of the website. In addition, you can prevent the collection of data generated by the cookie (including your IP address) about your use of the website by downloading and installing the browser plugin provided at the following link ( You may prevent data collection by Google Analytics by clicking on the link below. It sets an opt-out cookie which prevents the future collection of data when visiting this website. Deactivate Google Analytics For more information about the terms of service and data protection, visit and We would like to let you know that Google Analytics on this website has been expanded with the “anonymizeIP” code to guarantee anonymized collection of of ID addresses (“IP masking”). We also use Google Analytics for evaluating data from AdWords and the DoubleClick cookie for statistical purposes. If you do not wish this to happen, then you can disable the function in the ad settings manager (
We have signed a contract on data processing with Google. Our use of Google Analytics fully complies with the strict requirements of German data protection authorities.


By entering your address into our list and subscribing to our newsletter, you consent to receiving our newsletter and agree to the relevant processes. We send our newsletters, e-mails and other electronic messages with advertising content only with the recipient’s consent or where permitted by law.. The consent only applies to the contents described in the declaration of consent. In addition, we will send you information about our products and services, as well as about our company.

Double opt-in and record-keeping

For your added security, subscriptions to our newsletter use a double opt-in process. After you’ve subscribed, we will send you an e-mail asking you to confirm your conscription. This is to prevent others from making subscriptions to your e-mail address. We keep records of your log-ins to our site in order to document our compliance with legal requirements. In addition to the data transferred by you, we also record (at our and our service provider’s facilities) the date and time of your registration and confirmation, as well as the IP address.
For your newsletter subscription, we first need your e-mail address. Giving us your name helps us to address you personally in the newsletter.
Sending the newsletter and the success measurements performed by us or our service provider are both done with your consent (GDPR Art. 6(1) lit. a, in conjunction with Art. 7). Our recording your registration is based on our legitimate interest (GDPR Art. 6(1) lit. f). Our legitimate interests are in being able to document our compliance with laws and regulations, as well as in having a newsletter system that fulfills the wishes and requirements of our customers and supports our business goals.
You may withdraw your consent at any time with immediate effect for the future. Doing so will cancel your newsletter subscription. Every issue of the newsletter contains a link for that purpose. In case of a withdrawal of consent, we will continue storing your e-mail address for two years in order to meet our interests (documentation of prior consent), but otherwise restrict its processing.


For sending our newsletters, we collaborate with the service provider MailChimp, a newsletter mailing platform owned by the US-based vendor Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The mailing provider’s privacy policy is available here: The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Framework, which guarantees compliance with European data protection standards (

Our use of the mailing service provider is based on our legitimate interest as per GDPR Art 6(1) lit. f, as well as a data processing contract as per the first sentence of GDPR Art. 28(3).
The mailing service provider may use the recipients’ data in a pseudonymized form, e.g. without reference to a user, for the optimization or improvement of their services, e.g. the technical optimization of the mailing or the presentation of the newsletters, or for statistical purposes. The mailing service provider will not disclose the data of our newsletter subscribers to third parties or use such data for its own mailings.

Use and disclosure of personal data and purpose limitation

Hochland Deutschland GmbH will use your personal data only if you voluntarily submitted the data yourself, and only for the purposes that you have agreed to. Purposes of processing include, for example:

Replying to inquiries

We use your personal data to respond to your inquiries. The data is stored with your consent (GDPR Art. 6(1) lit. a) in order to continue developing our project, to rate and improve our products, and to offer you the best service possible. There may be other legal storage periods for your contact data that extend beyond responding to your inquiry, for example if you receive a shipment of goods from us.
You have the right to withdraw your consent at any time. Withdrawing your consent does not affect the lawfulness of the data processing based on the consent prior to its withdrawal.

Communication via social networks (third parties)

Your personal data may potentially be used for communication between you and Hochland on social networks that are owned by third parties. This interaction is subject to the privacy policy and terms of service of these third parties.

Use of third-party services

To the extent that we employ the services of third parties to perform services for you, these third parties have been vetted carefully and have signed data processing agreements. This means that these third parties are under obligation to follow the principles of data protection. The above pertains to the following categories of recipients: Companies of the Hochland group, external IT service providers or agencies (website management), and service providers for newsletter processing.


We would also like to use your personal data to send you information about our project as well as our products and services, and to ask your opinion about these things from time to time. We presume that this is in your interest as well as ours (GDPR Art. 6(1) lit. f). Your participation in such efforts is of course voluntary. Please let us know at any time if you do not agree to this use of your data. We will block the use of your data for such purposes in that case.
Any collection or disclosure of personal data to government institutions or authorities by us is limited to the extent required by national law. Our employees, agencies, and dealers have signed confidentiality agreements and are under obligation to follow our code of conduct.

Rights of access, rectification, and erasure

You have the right, at any time, to request access to and information about your personal data stored by us, its origin and recipients, as well as the purpose of processing. Should the information we have stored turn out to be incorrect despite our best efforts to ensure its correctness and currency, we will make corrections to, restrict the processing of, or erase such data on request, as long as there are no legal obstacles. Please contact our data protection officer to make such a request.


Hochland Deutschland GmbH uses technical and organizational security measures to protect the personal data managed by us against accidental or intentional manipulation, loss, destruction, disclosure, modification, and unauthorized access by third parties. Our security measures are being improved continuously as technology develops.

If third party has demonstrably gained unauthorized access to your personal data or is suspected of having gained such access, then Hochland will notify you of such an event as required by applicable law. Hochland and/or law enforcement bodies will take reasonable action to determine the extent of the breach, conduct an investigation, and restore the integrity of the data system.


If you have any complaints with regard to our compliance with this policy, please contact us first. We will conduct an investigation and try to find a solution for any complaints or disputes regarding to the use or disclosure of personal data in accordance with this privacy policy.

In addition, you are of course free to contact a supervisory authority in your federal state of residence or the state of your workplace, or the supervisory authority in charge of monitoring our company (the Data Protection Authority of Bavaria for the Private Sector).

Protection of the data of children

Please make sure that children do not disclose their personal data to us without the permission of their legal guardians. We advise all guardians of minors to educate their children about the safe and responsible handling of personal data on the Internet. Should Hochland discover that personal data of minors has been collected unwittingly, then we will erase such data from our records as soon as reasonably possible.


If you have any questions, please feel free to send an e-mail to our team in Berlin or Hochland’s data protection officer:

Hochland Deutschland GmbH

Data protection officer


Kemptener Str. 17

88178 Heimenkirch